As Hawaii’s first wellness-driven hemp company, many Hawaiian values have informed our way of life and doing business. We are inspired by and infused with a respect for the land, for the wellbeing of people and for our own right relationship amongst ourselves as well as with our creations. Here are our three driving operating values:
To ‘Imi ola is to “seek our highest purpose in life.” When we practice ‘Imi ola as a personal value, we create and fulfill our own destiny to arrive at the highest form of our wellbeing. As a company, we seek to have a clear vision and fulfill our mission to its greatest potential.
Kuleana is a practice referring to one’s personal sense of responsibility, referring to a reciprocal relationship, such as the one between people and their land, the aina. Through such symbiotic relationships, individuals maintain balance within their community and with the natural environment.
Aloha is the outpouring and the receiving of the spirit. Living with the “Spirit of Aloha” is living a life based on love, peace and compassion. The deeper meaning of Aloha is about interacting rightfully in the natural world—and being in harmony with our bodies, communities and environment.
Our Imi Ola guides us to fulfill our Kuleana and inspire people to live life in the Spirit of Aloha.